Consol Accounting

Client:
Consol Accounting

Industry:
Finance/Accounting

Website:
consolgroup.co.nz

Summary:
A bespoke website design to promote an online accounting firm to New Zealand businesses, designed to set it apart from its competitors and generate leads 24/7.

The Brief

Consol Accounting is a relatively new entrant into the online accounting marketplace in New Zealand, however its staff and accountants have years of experience between them, so they wanted an online presence that reflected that and differentiated them from their competitors in a growing industry.

Their goal was to clearly state the features and benefits of their service to visitors and allow them to quickly choose the level of service that they desired, before setting up a free consultation to discuss Consol’s services.

The Approach

Consol was very open to a number of recommendations and suggestions from us, meaning that we were able to quickly jump into the prototyping phase and get direct feedback on the site itself. This allowed us to build upon a strong base template and tailor it to suit Consol’s core messaging and content requirements.

Furthermore, in order to streamline the client vetting and onboarding process, we integrated a number of tools to make customer engagement easier, such as Calendly for automated consultation bookings and Tawk.to to allow visitors to reach out directly with any questions prior to booking a call or signing up for the account services.

The Outcome

The Consol Group website has only recently launched so we are watching the analytics carefully to understand the performance of the site, however the client is extremely happy with the redesign and has plans to enhance the site further in the future.

We’re looking forward to partnering with Consol for a long time and helping them to achieve their digital goals.

Visit consolgroup.co.nz