What's the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
Is there anything about your current site that serves the business well and if so, why?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better!
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?
If we were celebrating a successful website strategy in 12 months time, what would that look like?
Lastly: Anything else you'd like to let us know?